Meet Our Team
Our team’s expertise in Project Management, Marketing, LED Lighting, and Electrical Services, combined with a proactive and collaborative approach, ensures that your lighting initiatives are met and exceeded.

Paul Stoddart
Director of Business Development
Melissa Stoddart
Executive Assistant
Melissa brings over 30 years experience of office management, administrative duties, board secretarial roles, diary, database and project management to her role. Her experience in the areas of design and implementation of sales incentive programs, the tracking of sales trends and the organisation of large scale international conventions make her an invaluable asset to The Lighting Practice.
Melissa has been awarded several special citations over her career for outstanding achievement and contribution to companies on a consistent basis. She has a very systematic working style with great attention to detail, resulting in her being able to efficiently and significantly support Paul in his running of the company.


Andy Sy
Business Development Manager
Andy has accumulated over 20 years of rich experience in the LED lighting industry, distinguishing himself as a leader in business development and customer relations.
Andy entered the LED lighting industry as it gained momentum, working with cutting-edge technology and understanding clients’ evolving needs across various sectors.
Through each project, Andy refined his expertise in recognising market trends, establishing strategic partnerships, and providing tailored, energy-efficient lighting solutions that consistently surpassed client expectations.
Esta Biddulph
Marketing Manager
Esta brings over 5 years of experience in the auction and real estate industry. With a background in marketing, she brings a creative and innovative approach to our team. Esta has in-depth knowledge of digital marketing and a knack for creating engaging content, excelling at driving brand awareness and fostering meaningful connections with audiences. Her range of experience and expertise enables her to adapt and overcome any challenge, making her an invaluable asset to our team.


Charlene Crawford
Project Manager
Charlene brings over 15 years of experience in the technology industry, including 10 years as a Senior Bid Manager at IBM. Her expertise spans project coordination, bid management, client needs assessment, and digital sales.
Known for prioritising quality and excellence, Charlene is a strategic thinker with strong commercial awareness. She embraces innovation and strives for positive change within the organisation. Her proficiency in collaborating with customers, coordinating project components, and maintaining a dedicated work ethic ensures excellent outcomes for all stakeholders.
Jane-Marie Le Noel-Bell
Finance Manager
Jane-Marie brings over 30 years of experience in the areas of Finance and Human Resources, working in both multinational corporations and New Zealand-owned industries. Jane-Marie has a deep understanding of what makes a business thrive, and strong beliefs that people and communication are at the heart of any successful organisation.
Jane-Marie has a diverse range of knowledge, skills, and experience within the field of Accounting, with a particular strength in nurturing strong relationships with key stakeholders based locally and globally, ensures the alignment and achievement of business goals and priorities.
